Friday, October 07, 2005

Victoria's Secret: The New Look

In Amsterdam, where prostitution is legal, women stand in windows in red light districts and display their bodies in order to attract "business." These women are presenting their bodies as merely objects, and all for money.

Victoria's Secret has begun to simulate this already. They have a new display; it is no longer women in lingerie in posters but lifelike mannequins that decorate the store's window display. Here is a video link from to a news review of one of these displays. I didn't realize the severity of this problem until I went to Chick-fil-a in the mall and passed Victoria's Secret where sure enough, they have the same display. I was honestly appalled.

It's not simply that plastic figures are wearing the negligee, it's the positions they are in, and the fact that they are lifelike, with realistic faces. How does a company that spends so much time portraying women as nothing more than objects pull in so much business from women?

It's because of the men in our culture who have for so long placed women's worth on their bodies, and neglected their hearts. Again, like the show "Extreme Makeover" or "the Swan" where women are told they are not attractive, and made to feel that they were worthless until they were made "beautiful" by getting facial reconstruction, breast implants, lyposuction, and several other physical alterations, Victoria's Secret is portraying the idea that in order to be attractive to a man, a woman should sell her body. Remember the slogan on the commercials for Victoria's Secret: "What is sexy?" No longer is a woman's heart valued.

If men would become men and adore and cherish the women in their lives for their character and integrity, we would see a decline in this objectification of the female body, as well as an incline in the movement towards integrity in the women in our society.

In the words of Switchfoot:

Everyone's a lost romantic
Since our love became a kissing show
Everyone's a cassanova
Come and pass me the mistletoe
Every advertising antic
I've been a ways with a neon glow
War and love become pedantic
We wage love with a mistletoe
[sex], is easier to love
It's easier to lie
-Easier Than Love, from "Nothing is Sound"
Proverbs 7:10-27
Behold, the woman meets him, dressed as a prostitute, wily of heart... at every corner she lies in wait. She seizes him and kisses him, and with bold face says to him, "... Come, let us take our fill of love till morning; let us delight ourselves with love. For my husband is not at home; he has gone on a long journey; he took a bag of money with him; at full moon he will come home." With much seductive speech she persuades him; with her smooth talk she compels him. All at once he follows her, as an ox goes to the slaughter, or as a stag is caught fast till an arrow pierces its liver; as a bird rushes into a snare, he does not know that it costs him his life... let not your heart turn aside to her ways; do not stray into her paths, for many a victim has she laid low, and all her slain are a mighty throng. Her house is the way to Sheol, going down to the chambers of death."

Proverbs 31:30
Charm is deceitful and beauty is vain, but a woman who fears the Lord is to be praised.

~If you have a minute, check out Bradley's Controversial Blog about sex~

Other relationship oriented posts: A Beautiful Heart, Attn: Young Singles, When Did We Grow Up


Blogger Laura said...

You're never going to believe this, but I got a phone call from Howard Stern yesterday. My phone rings, the caller ID says "private" and for some reason I still answer. And Howard Stern says, "Hey, hey! It's Howard Stern on WNBC!" I hung up. Prank call or not, a few minutes later, I wished I had stayed on the line, just in case it was really the Howard Stern Show, to plead with the adult movie star or playboy model he undoubtedly had in his studio, to tell her that she was worth so much more than the amount of money a man would pay to watch her undress.

What a pack of lies we women have bought! Hundreds of dollars on lacy underthings, diet plans, self-help books, all designed to convince us that our self-worth has to be located in how sexy we are, how many man we can manipulate!


Thanks for this post. I, for one, want to be a woman who fears the Lord.

Fri Oct 07, 02:18:00 PM  
Blogger Austin Vane said...

Jonathan hon, I SOOOO agree with you on this one. It is terrible what they do to women. I am glad I am gay and not some neanderthal straight white man who obsesses about womens body parts 24/7.

have a great weekend!!

Fri Oct 07, 02:27:00 PM  
Blogger Donna said...

I just want to give a shout out to all of the men I know who love the Lord and fight the daily battle of maintaining a pure mind, heart and lifestyle. I can't imagine what it is like to be a guy in today's society with sex and lewdness being thrown in your face everyday. Of course, women also struggle with these issues but from what I understand men are more inclined to the visual. Keep fighting, guys --don't settle for the world's excuse of "boys will be boys" -- strive to be MEN of GOD.

We appreciate those of you who seek to honor us and the fact that we are someone's daughter, someone's wife, someone's mother, and most importantly we are made in the image of God. I pray that we women continue to treat you with the same respect and honor, and encourage you to continue fighting the battle of purity by monitoring how we present ourselves to you...

Last thing: this is not a one-sided argument -- if women (even in the church) would commit to putting their appearance and sexuality under the supremacy of Christ, it would encourage many God-fearing men in their fight for purity. Let's fight together against the enemy who seeks to distort God's original plan for romantic love and intimacy.

Sat Oct 08, 12:06:00 PM  
Blogger Laura said...

AMEN, Donna!

Sat Oct 08, 12:27:00 PM  
Blogger bethy31 said...

I've always figured there is some tension between these two Jonathan...even in Scripture...For instance, God says to Samuel, "Man looks at the face but God looks at the heart." Granted, God was talking to Samuel about his choice for king..but the premise holds true that man looks at outward appearance as a marker but God is concerned with the heart of a man/woman. The way I reconcile this tension is that a man of God looks at the face and notices the beauty of a woman but the thing that captivates Him is the unveiling of her heart....a heart in love with the Lord.

Austin..maybe you'll come back and answer this...but a question I have is how is this different in the gay male community? I've noticed (from friends and even what I see here in blog world) that gay men very much objectify each other and judge each other by clothes, body shape/size, etc. I don't see that gay men are exempt from this judging of outer appearance...other than it is not female form they are critiquing....thoughts?

Sat Oct 08, 07:04:00 PM  
Blogger lsb said...

i think you have some great points on this posting, jonathan...i think ALL women would agree on the fact that they wished ALL men were as sensitive to this issue as some of the other reponses, i think that women play a large role in how men are allowed to treat a woman allows a man to treat her largely depends on what the woman's focus is in her life...

Sun Oct 09, 09:36:00 PM  
Blogger Bradley said...


Sun Oct 09, 11:11:00 PM  
Blogger Jeannine said...

the first time i was strolling through the mall and saw those victoria secret displays, i about flipped out. exactly like you've said, they're going way too far with how their mannequins are posing and how realistic they are. its as if they're saying to the world: "this is who you should be." ridiculous. next thing you know, they'll have real models...

Mon Oct 10, 09:55:00 AM  
Blogger Austin Vane said...

Bethy, hun, it's waaaay worse in the gay community... talk about striving for perfection and only basing people on looks... I am sick of it all

Mon Oct 10, 08:54:00 PM  
Blogger lsb said...

where's jonathan :)

Tue Oct 11, 12:52:00 AM  
Blogger Jonathan said...

I'll have a post up in a couple hours.

Tue Oct 11, 06:57:00 AM  
Blogger Scooter said...

I'm more offended by the overwhelming scent of perfume that invades my head whenever I walk by (or if my wife drags me into) Victoria's Secret. It's like some kind of flowery aneurysm.

By the way, just what the crap IS Victoria's "secret"?

Tue Oct 11, 07:56:00 AM  
Blogger Jonathan said...

It's not a secret anymore.

Tue Oct 11, 09:34:00 AM  
Blogger ckhnat said...


i can't remember when i first noticed your blog. randomly i was searching through different sbts blogger posts this weekend and i found yours again. i heartilly concur with your statements ... i wanted to comment ... but nothing came to me ... it seemed that everything had already been said.

Please, if you have any insight concerning my "mission statement" i would greatly appreciate it. I've already got a few guys around campus contemplating the topic for me

Tue Oct 11, 01:42:00 PM  
Blogger ckhnat said...

eventually my goal is to form a questionaire of sorts and pick the brains of the professors and godly men here on campus. What I want to know boils down to this ... how can we, as their sisters in Christ, encourage them to be the godly leaders in the church and society that they were meant to be. No nagging ... more like a shepherdess tapping the side of a ram's leg to get him to go the direction he ought to be going.

Tue Oct 11, 04:58:00 PM  
Blogger Dreamspinner said...

Victoria's Secret, the diet industry etc:
Sex sells. That's all it is. It isn't even about sex. It's about making money.
Howard Stern: Is his primary focus sex? No, it's attracting viewers and thus attracting advertisers to pay for the lifestyle to which he has become accustomed.
I hope that women wise up.

Wed Oct 12, 01:05:00 AM  
Blogger Jonathan said...

Do Rams have shepherdesses?

Thu Oct 13, 01:10:00 AM  
Blogger ckhnat said...

it was the best analogy i could come up with ... but flawed. actually i want a reversal of the gender roles. I want the man to be the shepherd, leading the ewes in godly living. but how can women encourage those passive men in their lives to lead?

Thu Oct 13, 01:04:00 PM  
Blogger Bradley said...


It's not just about the money. If it was just about the money, the only people who would have sex would be those who benifit from it financially. What about the man who looses financial gain to sleep with risky ruth the prostitute?

Part of it's money, but to reduce the complexities of sexual immorality to money is naive.

Thu Oct 13, 04:02:00 PM  
Anonymous Anonymous said...


Thu Oct 13, 04:03:00 PM  
Anonymous Anonymous said...

Bradley, um, I think dreamspinner meant that the people who advertise with sexual images/promote sexual materialism do so for the money, not because they themselves are obsessed with sex. It is all about the bottom line, the money for them.

Obviously, the people who buy into this sexual materialism/immorality do so for a myriad of reasons (something dreamspinner didn't even address).

There's no need to be hostile and disrespectful to someone's comments, especially when you didn't take the time to understand them.

Thu Oct 13, 05:30:00 PM  
Blogger Jonathan said...

All right, anonymous - don't be hatin... there's no need to be hostile toward Bradley, he was just trying to add his view.

Thu Oct 13, 09:14:00 PM  
Blogger Bradley said...

Mr. Anonymous,

Maybe you should take the time to read the blog. The content has to do with the objectification of women, not just advertising techniques.

Besides, I wasn't being "hostile," I was just making a point--the way you just did (sorry if you took offense dreamspinner).

Fri Oct 14, 12:57:00 AM  
Anonymous Katy said...

You're so right Jonathan. And bravo to you for saying so. We need more truths like that put out into our world. Unfortunately, because of marketing and Hollywood mainly, your voice ceases to be heard by a wider audience.
As much as I know your heart speaks the truth about women and the image we are almost forced to desire, it's hard to see that as a woman. It's hard to realize that we are beautiful no matter how fat, pale, etc we may be or get in our lives. Not only is it important to get the word out, but to convince those of us that already know the truth to strive to believe it fully.

Thanks for the truth.

Thu Oct 20, 08:22:00 PM  

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